Black footballers immortalised in Augmented Reality

  • Written by Joel Campbell
  • Published on 11th June 2021
    Iconic Black British Footballers Eartha Pond, John Barnes, Rachel Yankey and Viv Anderson immortalised as Augmented Reality statues at Wembley. Created by Kugali and Kick it Out, the AR lens is available to try on Snapchat.
  • Ahead of the European Championships, Augmented Reality statues of four of England’s greatest black footballers have been unveiled and photographed at Wembley alongside the statue World Cup winning England Captain Bobby Moore OBE.
  • In fact, while Black footballers are estimated to make up over 25% of the professional players across England’s 92 clubs, until 10 years ago, out of over 200 statues of footballers in the UK, not a single one depicted a Black footballer. In the last ten years that has started to change, with five statues have being erected that depict Black players.
  • Camera company Snap, partnered with Kugali and Kick it Out to change that – and celebrate Black footballers in England through AR ahead of the Euros. The statues will appear as a Lens on the Snapchat Carousel and by scanning a Snapcode, allow Snapchatters to learn about some of the nation’s greatest footballers through digital statues detailing the careers and achievements of icons Eartha Pond, John Barnes, Rachel Yankey and Viv Anderson.


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